The Karsten Group
Delivering high quality, premium grade fruit.
“Excellence is the result of caring more than others think is wise,
Risking more than others think is safe,
Dreaming more than others think is practical,
And expecting more than others think is possible”
-Piet Karsten, founder of the The Karsten Group –
Piet and Babsie Karsten founded their family farming business in 1968 on Kanoneiland west of Upington along the Orange River. Years later in 1980 they bought the farm Roepersfontein, which is now The Karsten Group’s head quarters.
In 2000 The Karsten Group acquired a deciduous fruit and vegetable farm in Ceres in the Western Cape where we focus primarily on apples, pears and cherries.
In 2004 New Vision Fruit was established as the export and logistics arm of The Karsten Group. More recently, together with two other shareholders, Horizon Fruits was established to take care of the logistical services, in addition to sharing some of the marketing functions of New Vision Fruit.
Karsten UK was established in 2005 as the distribution service provider of The Karsten Group in the United Kingdom and Europe.
In 2012 The Karsten Group acquired table grape farms in the Western Cape as part of their strategy to broaden their marketing potential.
In 2013 New Vision Fruit B.V. in Rotterdam was established to supply and deliver services to Europe. In partnership with other South African companies The Karsten Group has also established a marketing structure, Hydix, to promote and market its products in the Far- and Middle East. The Karsten Group now has a strong logistics and international marketing structure with companies and offices in London, Rotterdam and Cape Town, as well as being backed by companies in the Northern- and Western Cape.